Don’t miss: Highest-ever Amex Gold Card welcome bonus is worth up to $600 in gift cards A total name changer At the time, Jessup was traveling with her father in China , when one of his business associates, a Mrs. Wang, asked for help in naming her three-year-old daughter. Wanting to choose an “appropriate” name, Jessup asked Wang to share a little more about her hopes for her daughter. Most of all, said Wang, she wanted people to be surprised by the things her daughter could achieve. […] Wang was “delighted,” said Jessup, and went on to explain the significance for Chinese people of having an English name. […] Beau Jessup Beau Jessup, founder and CEO of Special Name The birth of a business To scale up her idea, Jessup decided to launch a Chinese-language website that could replicate her selection process for numerous people simultaneously.
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