“ We’re here to make things easier for you ” Sometimes tackling your investments can seem like a real headache. All those forms to fill in, all that jargon to wade through, all those decisions to make... it really can be time consuming. That’s why we strive to do one thing here at AJ Bell - to make investing as easy as possible for you. We do that by: 1. Continually making sure our products and services are among the best available. We want them to work as hard as possible for you in the markets, without you paying through the nose for the privilege. 2. Using as little industry jargon as possible. When we contact you, we will talk to you like a normal person, not like a corporate robot. We’ll explain things as clearly as plainly as possible at every stage of every process, so you know exactly what’s going on. 3. Putting your best interests at heart – always. We don’t promise you the earth and will never try and sell you something you don’t need. That’s not what we’re about. We want you stay with us and make the most from your investments at every stage of your life, and we’ll only do that by being honest and upfront with you. “ And this approach seems to be working ” AJ Bell is now one of the UK’s largest online investment platforms. We are privately owned with the three major shareholders being Andy Bell, Invesco Perpetual and Woodford Funds. We are one of the financially strongest investment platforms and currently have assets under administration of circa £32 billion.
Services: pension fund, equity fund, ETF, balanced fund, tracker fund, bond fund, personal finance management, gilt.