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Tourism in the Mediterranean: Italy Facing Climatic Challenges and Growth Strategies

Tourism in the countries surrounding the Mediterranean is experiencing a boom, with Europe recovering from the blows of the pandemic. However, Italy, while benefiting from this trend, must confront significant challenges that require strategic reflection for its economic model. A recent briefing from Coface for trade reveals that, while tourism has been an engine of recovery in the last decade, climate change and economic dependence on the tourism sector could threaten future stability.

Tourism, Future Challenges: Climate Change and Inflation

Southern Europe, including Italy, has seen significant growth in tourism, contributing between a quarter and half of the EU’s GDP growth between 2021 and 2023. However, the report warns about the future, indicating that the tourism boom might be short-lived due to climate change and inflation. Excessive dependence on tourism can lead to a less productive workforce, especially in the context of a demographic crisis.

Tourism, Record Overnight Stays: Positive Indicators

According to Eurostat, this summer, the European Union recorded a record number of overnight stays in accommodation facilities, indicating a strong recovery in the sector. However, the Coface report emphasizes that, despite the influx of tourists, economic dependence on tourism in Southern Europe poses significant risks, especially in the face of climate change threatening the Mediterranean regions.

Economic Diversification: Key to Sustainability

The report highlights the need to diversify the economy and focus on sectors that ensure greater productivity. The lack of manpower and demographic decline are critical issues for Italy, but the report suggests innovative solutions. In particular, the potential of women in the workforce is emphasized, suggesting an increase in female employment as a strategy to boost productivity.

Women and Employment: Strategy for the Future

However, the report warns that even if Italy achieves women’s participation rates close to those of neighboring countries, the demographic issue could resurface in the long term. Artificial Intelligence (AI) emerges as a crucial option to offset the demographic impact, if adopted rapidly and efficiently.

Coface CEO in Italy, Ernesto De Martinis, emphasizes the importance of looking beyond tourism as the sole engine of growth. Italy must carefully consider crucial themes such as migration, women’s employment, and Artificial Intelligence to ensure sustainable growth in line with the new budget rules of the European Union.

In a similar context, the record spending of foreign tourists in Italy plays a fundamental role in the country’s economy. The Confindustria Studies Center reports that spending by foreign tourists will exceed 50 billion euros by the end of 2023, contributing significantly to Italy’s economic dynamics. However, despite positive data, signals of economic stagnation emerge, with GDP almost stagnant in the fourth quarter of 2023.

In conclusion, while tourism in the Mediterranean continues to thrive, Italy must address structural challenges to ensure sustainable economic growth. Diversification strategies, the inclusion of women in the workforce, and the rapid adoption of Artificial Intelligence emerge as keys to addressing current challenges and preparing the country for the future.


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