Gooruf — your favorite media company providing daily news aggregation, original contributions, social networking and a vertical financial marketplace — is moving forward into the blockchain space with GoorufCoin (GUR).
Blockchain technology will enable Gooruf to rapidly evolve as a social platform for finance, solving major problems in the market, including:
- Financial industry complexity and lack of knowledge creating consumer uncertainty and mismatching;
- Distribution costs for financial companies leading to higher overall cost of financial products;
- Misinformation strategies and lack of incentive creating an opaque information environment
Gooruf will leverage a community of incentivized financial experts to generate collective financial intelligence for regular users. Blockchain enables content ownership, an effective and sustainable rewards system, as well as certified identity and reputation systems.
GoorufCoin (GUR) is a key component in this transition. GUR is a utility token rewarded to high-quality content creators — GUR can then be used to purchase discounted financial products and services from the online Gooruf marketplace through direct sales. Companies particiapting in the token ecosystem can, in turn, use GUR for visbility and promotion.
By collapsing the opaque, complex and asymmetric financial industry into a transparent, decentralized space for open reviews, personalized advice, and informed selection, Gooruf will transform the way we choose financial products and services.
Our separate Blockchain website is now live at www.goorufcoin.com. The Whitepaper is now publicly available at gooruf.io/whitepaper.
Gooruf: social media, network and tokenized marketplace for the financial community, powered by $GUR
GoorufCoin (GUR) are a digital asset; pictured: novelty physical GoorufCoins (100 GUR)