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Your financial network

See how you can use Gooruf to change the way you find and engage with financial services, providers and news

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Your Portal to the world of Finance

What can you expect?

Welcome to Gooruf, your financial network.

With so much information out there on what's the best service or product, it can be hard to know where to begin. That's where we come in! We're here to help you find the right financial solution.

We know that finance is not just about the best deals but also important personal decisions. It's about finding the strategy, product or advice that works for you, and for you alone!

That's why Gooruf exists. Whether you're a seasoned pro looking for market insights or a finance newbie looking to save smartly, we're here to help.

Gooruf is your portal to the financial world and community.

How do we help?

Making smart financiaI decisions can be difficult and requires a lot of time and research.

We have created a space where you can find simple honest answers to tough decisions, turning you into a financial guru!

Read articles, ask questions, get advice from users like yourself and find the solution that is best suited to you.

What can you do?


Start typing and the search bar will suggest tags to help you find what you're looking for. The search engine will then find all the providers that offer the service you need.


Find out what‘s happening around subjects that interest you and be informed about the trends and latest products through the News sections.


Follow providers and connect to other users to keep informed about the latest offers, trends and discussions around topics that matter to you.


Still not quite sure what the best solution is for you? The Gooruf Community is made up of professionals and peers who can share their advice and experiences. Providers too can share with you directly how they might be able to help you.


Share your knowledge and answer questions by other members to contribute to our ecosystem. We all know something that someone else doesn’t. Even if it's just your experience, our users will greatly benefit from your insight in their journey to find financial happiness.


By informing yourself and sharing your wisdom with others as your grow, you're able to grow from a financial novice into one of our guru’s, an integral community member who is able to help others and become recognised for thier knoweldge.

Join the Community

Our goal is to connect you with a network of providers, experts, journalists and contributors to give you the industry know-how to feel confident in your financial choices.

If you are looking for straightforward honest answers, the Gooruf community can give them to you.

Chat anonymously to get advice about your specific circumstances and share your knowledge with the community so that you can learn from our experiences.

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Gooruf is here to help you make the most from the options out there. We want to turn all our users into finance gurus who can help their peers through constructive dialogue, stay updated thanks to news and helpful information, and build trusting relationships with finance professionals.

By building a culture of transparency, sharing and openness, we will transform the way we experience and relate to the financial world.

Become a member to start your Gooruf experience

Sign up